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Inside the mid to late eighties, the advertising and marketing atmosphere was going through profound environmental adjustments with implications for marketing and advertising communications. Media proliferation, audience fragmentation, globalization of markets, the arrival of recent communications technologies, the prevalent utilization of database
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Due to the good publicity and Status on the Academy Awards, a lot of studios devote close to 25 million bucks and seek the services of publicists specially to advertise their films in the course of what is often known as the "Oscar time".[117] This has produced accusations of the Academy Awards staying motivated additional by marketing and lobbying
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